ASA Institute of Higher Education (ASA)’s Bachelor of Business is designed to equip graduates with the knowledge and skills required for success in a wide range of professional roles across various industries. This course develops core business competencies, including strong business acumen, problem-solving, critical thinking, financial literacy, data analysis, and effective communication. These essential skills enable graduates to navigate the complexities of the modern business environment with confidence.
Every organisation, regardless of industry, relies on skilled professionals who can drive business growth, manage teams effectively, optimise operations, and enhance customer experiences. ASA’s Bachelor of Business is designed to progressively build these capabilities through a carefully structured curriculum. In the early stages of the course, students develop core academic, communication, digital, and foundational business skills that are essential for success in any professional setting. As they advance, the curriculum deepens their understanding of key business functions, including marketing, management, finance, human resources, and business law, while also cultivating strategic thinking and ethical leadership. The inclusion of contemporary topics such as customer experience, global business strategies, and social responsibility ensures that graduates are prepared to respond to the demands of an increasingly interconnected and values-driven business environment. With an emphasis on both theoretical knowledge and its practical application, the course equips students to make data-informed decisions, lead change, and contribute meaningfully to innovative and sustainable business practices.
Graduates of the general Bachelor of Business degree are equipped with versatile skills that can be applied across a wide range of sectors and organisational contexts. The course's emphasis on business acumen, critical thinking, communication, and data-informed decision-making prepares students for roles that require both operational competence and strategic insight. Potential career outcomes include:
Students wishing to gain entry to an ASA Institute of Higher Education undergraduate course must meet at least one of the following entry criteria.
Along with the above admissions criteria, international applicants also must demonstrate and meet one of the following minimum English Language Proficiency standards:
For more information and country specific English exemptions please see Section 8. English Language Requirements of the Student Admission Policy.
International Students must apply through a qualified Education Agent. For more information visit why we use an agent.
International applicants are only eligible to enrol as full-time student and must be 18 years of age or over at the time that they commence the course for which they have applied.
Any student with prior learning may submit appropriate evidence and apply for Recognition of Prior Learning. ASA may award credit towards achievement of a qualification or award for various forms of prior learning by comparing a student’s current level of skills and knowledge against unit learning outcomes.
ASA may, at its discretion, recognise the validity of other forms of training or education, providing they are deemed equivalent to, or meet, the AQF standards. For further information please review the Recognition to Prior Learning Policy.
ASA Tuition fees are charged on a 'per unit of study' basis. The number of units of study are specified within the Letter of Offer provided to each student*.
Students must pay their fees for each study period in advance and in accordance with their LoO which provides admission to the course. The LoO indicates all due dates for fee payments during the course enrolment.
*If you have/plan to apply for Recognition of Prior Learning, the total number of units of study is subject to change.
All other fees associated with studying at ASA are non-tuition fee related and will only be charged dependent on the individual student circumstances, these include but are not limited to:
The Bachelor of Business comprises twenty two (22) units plus a double unit giving the equivalence of 24 units. These are divided into core and elective units over 100, 200 and 300 levels to meet the requirements of with the Australian Qualifications Framework (Level 7), and Higher Education Standards Framework.
This course commences with eight (8) core units at the 100 level that provide students with a strong grounding in the knowledge, skills to move to the next level. Within the 200 level there are six (6) core units and two (2) electives. At the final 300 level, there are four (4) core units, two (2) elective units and one (1) capstone unit at the 300 level.
ACA100 Foundations of Academic Skills
BUS100 Business Communication
ACC100 Accounting in Society
BIS101 Introduction to Information Technologies
MAN100 Fundamentals of Management and Organisations
MKT100 Fundamentals of Marketing
BUS101 Quantitative Methods
BIT100 Introduction to Programming
MGT203 Organisational Behaviour
FIN200 Financial Management for Managers
MGT200 Fundamentals of Business Analytics
Elective See elective bank below
LAW201 Business Law
MAR200 Marketing Management
Elective See elective bank below
HRM200 Human Resources Management
(2x 200 level Elective Units)
STR300 Strategic Management
LEA300 Leadership and Change Management
GBL300 Global Business Strategies
MGT310 Corporate Governance and Social Responsibility
WIL300 Industry Experience /
CAP301 Capstone Project
(2x 300 level Elective Units)
CCR200 Introduction to Cyber Compliance and Risk Management
HOS202 Hospitality Operations Management
HOS203 Global Trends and Sustainability in Hospitality
INT201 Global Culture and Leadership
INT203 Digital Influence in Global Markets
INT204 Corss-Cultural Negotiation and Influence
INT205 Regional and Global Business Environments
INT206 Global Trade Operations
CCR302 Information Security in Cyber Compliance
HOS301 Emerging Technologies in Hospitality
HOS302 Services and Experience Management
INT300 Winning in the World Market
INT301 Global Marketing, Branding and Platforms
INT302 Social Media and Global Brand Engagement
